Mark Avens, Owner

My name is Mark Avens and I live with my 3 biggest fans…My wife Nicole, Mason who’s 8 years old and Julia our youngest who’s 6. They are all part of my motivation and encouragement team every single day…

We are an active family with tons of energy. Living by the beach keeps us active with surfing, biking and walking our 140 lb Greater Swiss Mountain Dog, Sully.

My wife and I are strong willed and we both live by what we preach when it comes to living healthy and staying active. We thrive on helping people achieve healthier lifestyles.

But, let me pull back the curtain and start from the beginning….

My passion for fitness began back about 20 years ago when I was in school studying to become a physical therapist. Endless sleep deprived nights, poor nutrition, and lack of exercise got the best of both me and my health until the day came when I said “enough is enough”!

Taking the knowledge base from my physical therapy studies and researching everything I could about how to get lean and in top physical condition, it didn’t take long before I set out to accomplish just that! By happenstance I also found out that there were many other people out there, just like me, who were frustrated with how they look and feel, searching for someone to help them find a solution. This was my true beginning…

Here’s where it gets interesting…in 1998 I moved to NYC and over the course of the next 5 years, split my career between working in “health care” for the #1 orthopedic hospital in the country, the Hospital for Special Surgery, and working in “self care” personal training and instructing group fitness for one of the largest fitness clubs in the city, the New York Sports Club. Half my day was spent treating injuries and the other half was spent helping to prevent them.

And Get this….

As it has been my lifelong dream to become a health care professional and work in physical therapy, through my own “self care” struggles and pursuit of a healthier way of life through exercise, my true passion for health and wellness evolved and I haven’t looked back since.

Along this journey, I was fortunate to have met my beautiful wife Nicole who as a Holistic Nurse Practitioner also shared a similar passion for health, wellness and helping others, and together we’ve brought this passion with us from NYC to Jacksonville, Florida in 2002.

In March of 2010 we opened Atlantic Beach Performance and with our ongoing research, continuing education, and countless hours helping thousands of clients reach their desired goals, together we have the ultimate success driven fitness systems available for residents not only in Atlantic Beach, but throughout the city of Jacksonville Florida.

Why am I telling you this? Because we’ve dedicated our lives to helping people achieve the look, feel and higher level of health and wellness that we all should seek to achieve.

Combining over 18 years experience I’ve acquired from my physical therapy background and integrating the practice of all my training experience, along with my wife’s 16 years in nursing and holistic medicine with specialization in women’s health, oncology, and family medicine…merging them together has resulted in mind blowing success!

With our ground-breaking programs we have had the opportunity to guide and help moms, dads, business professionals, retirees, and young adults with their…

• Weight/Fat Loss
• Strength
• Endurance
• Flexibility
• Stress reduction
• Disease Prevention
• Overall body awareness

All with our scientifically proven fitness programs that are designed only for you to succeed! As I said I was going to be perfectly honest with you. Our passion and dedication is to help others with “self care” without the burden of feeling pain and relying on “health care”.

Here, you are family and with our team of passionate, specially trained professionals. Our mission is to become the best part of your day everyday!

Nicole Avens, Owner

Philosophy – Nicole practices with the belief that the individual must empower themselves to strive for the absolute Best in themselves.  We have been given an amazing gift, and it is our responsibility to respect and honor our body and mind with our wellness as our main goal. Strength and conditioning, whole-food based nutrition, stress reduction, and family time is the balancing act  we strive to achieve each and every day.  One must practice what they preach.Client Base - Specializing in weight management Nicole’s extensive medical background as an Advanced Registered Nurse Practitioner enhances her ability to incorporate not just the exercise and nutritional component, but the metabolic/medical focus as well. She has a special interest in preventative health and wellness, and is an expert in women’s health and hormones.

Experience and Credentials

• Co-owner of Atlantic Beach Performance
• Practicing Advanced Registered Holistic Nurse Practitioner-Board Certified
• Bachelor of Science in Nursing RN/BSN from University of Florida
• Master of Science ARNP/HNP from NYU

Personal Interests – Nicole enjoys the great outdoors and life at the beach.  She loves getting her daily fix of bootcamp, paddle boarding, hiking, and playing with her family.

She lives an active life with her husband Mark, two beautiful and happy kids Mason and Julia and over sized dog, Sully.

Mindy Nall, Membership Director

Philosophy - Very simple…Get up and do some type of physical activity. It’s all about being healthy, feeling great about yourself. Exercise is the key to a long and healthy life!

Experience and Credentials – Mindy is from Salt Lake City, Utah and worked as a Media Specialist for over 14 years. A true exercise junkie at heart, whether it be running 10 k’s or getting a good butt kicking in bootcamp, exercise has been a way of life for Mindy. She’s been married for over 25 years to her husband Tim and together they have 3 grown children.

Abby Elder, Member Service Representative

Philosophy – Your body is the only thing you have for your entire lifetime so it is your responsibility to do something to keep you healthy. Making time for your health should not be a set back, instead of sitting on the couch when you get home, go for a walk and get some fresh air. Getting into a routine where workouts and your nutrition are priorities will improve you mind, body and soul!

Experience and Credentials – Abby was a dancer for 16 years and has always loved being active. She is pursuing a Sports Management major at The University of North Florida where she is able to continue her love of sports and the outdoors. After going from dancing five days a week to nothing, working out has become a new and improved way of life for her. Abby loves encouraging others to reach their highest goals, in and out of the fitness life!

Personal Interests - beach volleyball, bike rides, working out, dancing, playing and watching sports and meeting new people are things that Abby looks forward to everyday!